The era of Artificial Intelligence (AI) is here. If you’re not integrating AI into your workflow, you’re not operating at peak efficiency—and sooner or later, someone who does will outcompete you.
At Coherentes, we’ve been leveraging AI—particularly Large Language Models (LLMs)—since OpenAI launched ChatGPT on November 30, 2022. The impact has been transformative, significantly boosting our productivity across digital marketing operations.
From SEO research to content production and website management, digital marketing involves a lot of repetitive tasks. Over the years, we’ve developed various tools and processes to optimize these tasks, and AI has allowed us to take efficiency to the next level.
Our Approach to Digital Marketing Services
At Coherentes, we offer our expertise in three ways:
- Consulting: We analyze your challenges and provide strategic recommendations.
- Turnkey Execution: We take care of everything—from analysis and planning to full implementation of digital content marketing and SEO strategies.
- Training & Assisted In-House Adoption: We equip your team with the knowledge and tools to manage digital marketing independently.
We strongly believe that the third option—training—delivers the most long-term value. Our approach empowers companies to take control of their digital marketing rather than relying indefinitely on external service providers. With the right training and support, companies can achieve optimal results internally.
Introducing the Coherentes AI Content Butler
In 2024, I had a serendipitous meeting with Stefan Seibel, a 20+ year Google Partner, SEO/SEA strategist, and AI enthusiast. Stefan had been developing a tool that aligned perfectly with what I had long envisioned. His tool already handled many of the tasks we were executing through custom-designed GPTs—but with even greater efficiency.
By integrating Stefan’s tool with our proprietary database solutions, industry expertise, and optimized AI workflows, we created something unique: a powerful AI-assisted content creation tool designed specifically for digital marketers.
We are excited to introduce the Coherentes AI Content Butler which the first beta is now available for limited testing and trial use.
What is the Coherentes AI Content Butler?
The Content Butler is an AI-powered assistant that streamlines content creation for SEO. It’s designed to enhance—not replace—human writers. By handling time-consuming tasks like research, structuring, and data compilation, it enables content creators to produce high-quality drafts in minutes instead of hours.
How Does It Work?
Our tool orchestrates multiple AI LLM agents in a sequential workflow, using carefully structured prompts. Each step builds on the previous one, ensuring that the final output reflects deep research and industry expertise. The process, which takes just five minutes, mirrors the structured approach an experienced SEO content writer would take over several hours.
Can’t I Just Use ChatGPT or Another LLM?
Yes, but only if you have expertise in prompt engineering and SEO. Our tool is built to democratize AI-powered content creation, making advanced capabilities accessible even to those without technical expertise. Its intuitive UX simplifies the process, allowing users to generate optimized content effortlessly.
How Do You Prevent AI Hallucinations?
Eliminating hallucinations entirely may never be possible, but we address the two primary causes:
- Contextual Misinterpretation – Generic AI content generators use the same prompts for everything from recipes to news articles, often resulting in inaccurate or irrelevant content. Our tool, by contrast, employs highly specialized prompts tailored for iGaming and SEO, ensuring contextual accuracy.
- Unreliable Data Sources – Instead of relying solely on general internet sources, our AI retrieves critical data from a curated, regularly updated database containing verified information about games, providers, and operators.
Should I Publish AI-Generated Content Without Proofreading?
While you technically could, we highly recommend reviewing and refining AI-generated content before publishing. Accuracy, brand tone, and fact-checking remain essential. Think of our tool as a content butler—it does the heavy lifting (research, structuring, keyword analysis, etc.), but the final touch should always be human.
Do You Train Your Own AI?
AI comprises multiple components, the two most well-known being the algorithm and the prompts.
Currently, we do not develop proprietary AI algorithms. Instead, we leverage state-of-the-art models from OpenAI, Google, Meta, and Anthropic—just as most AI-driven content tools do.
However, where we innovate in prompt engineering. We continuously refine our prompt design and agent sequencing, ensuring optimal results. In essence, our AI learns from every output, improving its efficiency over time.
Where Do You Source Your Data?
Our tool utilizes two primary data sources:
- Real-Time Web resources – For each query, we analyze the top search results, ensuring content is based on authoritative and up-to-date information.
- Proprietary Database – We maintain an exclusive, continuously updated dataset, populated with industry-specific data from gambling operators, software providers, and data partners.
Will AI-Generated Content Be Detected by AI Detectors?
It depends on the detection tool. AI content detectors often misclassify human-written content as AI-generated and vice versa.
More importantly, does it matter? Google has explicitly stated that its priority is content quality (EEAT: Experience, Expertise, Authoritativeness, Trustworthiness)—not whether an article was written by AI or a human.
Which AI Models Do You Use?
We deploy a multi-model approach, selecting the best AI for each task. Our current stack includes:
- OpenAI: GPT-4o, o1, o3
- Anthropic: Claude 3.5 Sonnet
- Google: Gemini
We continuously test and evaluate new models to ensure our tool remains at the cutting edge of AI-powered content creation.
What’s next?
AI is a fundamental component of modern digital marketing. Our aim is to make AI practical, accessible, and results-driven.
With the AI Content Butler, we’re empowering businesses to streamline their SEO and content creation workflows, saving time without compromising quality.We invite select partners to join our beta program and experience the power of AI-assisted content creation firsthand. Interested? Book a demo now!
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