Online Marketing and SEO terminology

As in any field of expertise, online marketing and SEO has its own jargon. And sometime “explain it to me as if I am 10 years old” doesn’t cut it, hence we use certain words that are not generally known and that require some explanation.

Therefore, we have created this post where we explain in short what they mean.


A range of mathematical formulas to solve mathematical and informational problems.

Black hat SEO

Tactics to manipulate search engine ranking that are against Search Engines (e.g. Google) guidelines.

Search Engine

A program that crawls and indexes websites and makes the information on those websites searchable. Some examples are: Google, Bing, Yahoo, Yandex (mainly Russia), Baidu (mainly China), Ecosia (plants trees for every search).


Officially “Search Engine Optimization” but we prefer “Search EXPERIENCE Optimization

White hat SEO

Recommended methods by search engine guidelines to improve organic search results

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